“This course helped me and had a big impact in my professional growth. I got a lot of new knowledge in this area of business – it’s one of the most informative and helpful courses that I’ve completed in my life.”
Agency Department Manager
The Effective Business Writing (EBW) course is developed for professionals in today’s business world who wish to improve their written communication skills. Participants are guided on the importance of writing to a specific audience, and building rapport in written transactions. In today’s business hundreds of emails are being exchanged, and these represent the face of GAC. Participants will learn how to inform, respond and persuade through the written form. Technical aspects such as syntax, punctuation, spelling and numbers will be included, together with topics on electronic communication and optimising e-mail and e-mail etiquette.