|By Waleed Jameel
Your words are powerful, they convey massive amounts of information,
but did you know that more than 55 percent of communication is visual
and is expressed through body language and facial expressions?
A further 38 percent is vocal, resulting from your tone of voice,
pitch and volume. In fact, only seven per cent of our total
communication stems from the words we choose. As a result, you may be
saying one thing – but your body is saying something completely
different. Here are six tips to help you “speak” better.
1. YOU LOOKIN’ AT ME?
The classic mistake of many speakers is to avoid making eye contact. If
your message is wrapped in this, you will appear nervous and lacking in
confidence. Watch how good leaders speak to their people – with eyes
connecting and smiling at everyone – confidently.
2. QUICK! HIDE!
Ever crossed your arms in a meeting, stood behind a podium or spoke
from behind your desk? There is a pattern emerging here. People notice
body blockers that get in the way of you and them, and they make the
speaker appear timid or defensive. Steve Jobs serves as a great
example of how to avoid body-blocking entirely- when on stage, the Apple
CEO does not hide behind a desk or podium but stands in the middle of
the stage for all to see.
3. MOVE ALONG NOW
- I’m guilty of this one myself: constantly fidgeting or moving. This
type of movement distracts your audience. Instead of paying attention to
what you are saying, people will concentrate on the tap, tap of your
foot against the floor, or the constant fiddling with your tie or
rearranging of pencils, etc. If you can’t concentrate on your message
enough to hold still, how can you expect the listener to?
4. A SHOW OF HANDS
Everyone does this, yet few realise the negative effect it can cause-
keeping your hands in your pockets or clasped together (in either case
unavailable and closed) sends out the subtle message that you’re not
interested. Interested parties have their hands out, a classic sign that
is warmly received by people across language borders. The solution is
simple: leave your hands out and available.
5. KEEP IT REAL
- Late-night television infomercials are full of these. Presenters
speaking loudly, excitedly with matching gestures. Their hands (and
body) are going all over the place and, given the context, it seems
acceptable. These people are genuine in their speech. However, many
presenters tend to use fake gestures to emphasise their points. This is
not a good idea. An energetic fist pump may match the words, but the
rest of your body can be saying the opposite. While gestures are often a
reflection of complex thought (your body subconsciously matching your
words), an artificial gesture looks forced and reminiscent of a bad
politician. Don’t go over the top with physical gestures- if they happen
naturally, they’ll appear natural. If you’re forcing them, they’ll
look fake and dent your credibility.
Imagine a presenter who stands completely still throughout an entire
speech. What does it say about him? That he is rigid, incapable of
moving beyond his invisible box, boring and, most likely, nervous. Who
can get excited enough to follow this guy? Not me for sure. Presenters
should walk and move around. This little bit of movement helps your
body, your mind, and the audience when presenting.
There you go. Six easy tips for communicating with your body. If
you’re smart, you’ll be a step ahead and listen to what other people’s
body language is telling you. Enjoy the conversation.
attended the Presentation Skills Course last week and it was very good,
the facilitator was highly professional at the same time it was fun! I
believe that everyone who attended was happy with the course and
improved their presentation skills.
Other than being a successful course, it
was a good forum to meet your GAC colleagues, not only to share
experiences and thoughts in the course but also to get more contacts
that could help at the daily work in the office. Thanks for that GCA!
Business Development Coordinator
SSL is targeted primarily towards GAC sales professionals and
business development personnel. The course focuses on empowering these
people with skills to identify and cultivate business opportunities.
This power stems from the simplicity and the effectiveness of these
It is integral to be familiar with the selling tools and strategies
that are currently relevant to the market. Can they be improved upon?
Challenged? Eliminated? How do these skills impact the customers and
their decisions, and how can the skills be applied to meet or exceed
GCA’s Sales Strategy- Logistics course will guide you through many
areas of the field, providing an in-depth break-down of the process of
sales into four steps.
Initial Approach: How to target, identify and approach a customer
Needs Analysis: How to accurately gauge the customer’s requirements
Presentation: How to match your products to the customer’s requirements and package the solution for their approval
Negotiation and Closing: By far the most crucial stage, this step will lead sales personnel through the process of closing the sale and making the deal.
Sales is a tough and competitive game, and SSL will help you accurately
identify what exactly your customer is coming to you for, and what he
needs from you so that you can stay on top of it.
Selling doesn’t stop at negotiating and closing deals, you have to
answer more calls, you have to meet more expectations, you have to solve
more problems – in short, you have to ensure you stay on top of your
customer’s mind. If they have a need, you should be the first person
they turn to. To achieve that, you will be taught the basic principles
and concepts of Consultative Selling, along with the concept of Value
Addition and the basic principles of Customer Relationship Management.
The fundamental truths to selling are very simple and very few, and
GCA SSL will arms you with the tools you need to master your sales
strategy. For more information, a GCA Liaison Officer is just a click away.
people are interested in when they look for a new service provider are
not only the numbers and statistics of a company, but what is behind.
The soul and story of a business. Business is about people and
relationships between individuals."
-Bjorn Engblom GAC Executive Chairman Excerpt from the GAC Course, IGW
Profile: GLO Rosy Chaanine
I joined the GAC Family back in 1991 when it re-opened in Lebanon after
the war of 1975. I was a total stranger to the Shipping business when
GAC Lebanon was recruiting...
It was not my specialization, but I was destined to step into this big and interesting field from a wide door, i.e GAC.
I started as a PA to Mr Simon and had the chance to have him as a
tutor and role model. He believed in me and gave me the chance to learn,
so I was quickly involved in the Shipping Operations Dept.
Then, in 1998, I was nominated Liner Dept Operations Executive during
the Evergreen Marine Agency representation in Lebanon. In 1999, I was
designated as Company QA and Internal Auditor.
I moved to the Logistics Dept in 2003, and in spring of this year,
came back to where I had started from – the Shipping Dept as Operations
Executive, but armed with my experience from the QA & Internal Audit
The first time I heard about GCA was when Mr Lars Safverstrom came to
Lebanon this spring, and with a “congratulations”, both Mr Bejjani (our
MD) and Mr Safverstrom told me that I had been nominated to enrol in
the GLOL731 course. I then read more about GCA in GAC Chat (May 2007
What first interested you in the GLO program?
Shifting from department to department has made me familiar with all
activities/services provided by GAC Lebanon, allowing me to work closely
with staff, helping me to understand each one of them very well, on
both a professional and a personal level.
Having once been a part of each of these departments enables me now,
as a GLO, to deeply analyse the SWOT of each Dept, and determine the
training and human resource development needs based on my previous
cooperation with my colleagues. I know them well so I can assist them
I know each department’s quality objective, each department’s customers; I can deduce better the training needs.
I know that I will seize every learning opportunity given to me for
self-development and do hope that I will succeed in transferring and
sharing the learning I have gained in this course. I look forward to
being a good Liaison Officer and I would like to succeed in playing this
role on a bigger scale.