Business Communication in the Information Age
There is a curious discrepancy that exists between the spoken and the
written word – one assumes that if a statement makes sense when you say
it, it should technically make sense when you write it.
Unfortunately, that isn't the case, and recognizing and appreciating
that difference between writing and speech can greatly aid in mastering
Polished written skills are especially important in business
communication as they are a reflection of your personality. How you
write reflects how you think – how organized your thoughts are, how well
informed you are of the situation.
Why all of this is dependent on your writing
skills, as compared to your speaking skills, is simple. It's the age we
are living in. Our fast-paced lives and split second decisions are made
possible because of the information age we are living in – and a
significant amount of interaction in organizations is taking place
On an average day, we reply to no less than a dozen emails, and
likely receive more, and it is all the more vital to ensure that your
message is concise, precise, and free of frivolities without being
stripped of the warmth necessary to build professional relationships.
Business Communication is a tightrope act between intention and
interpretation that can easily be thrown off balance by poor grammar,
vague sentence structure, or simply bad writing. Enter BCI: the GCA course for Business Communication in the Information Age.
BCI not only covers the essentials of good writing, such as grammar,
style and punctuation, it also recognizes the importance of electronic
communication to modern business by devoting three modules to that
Regardless of your native language or skill level, the proper
structuring of written communication will organize your thoughts into a
format that anyone can understand, and delivering direct questions will
take you faster to the direct answers you seek. Participants in BCI
will master skills that allow them to create business communications
that are logical, powerful, and easy to comprehend.
Other areas of learning within BCI are:
- Tailoring your words:
No matter what you are writing, you must clearly define: what you are
writing, why you are writing it and, most importantly, who you are
writing it for. In other words, your approach must be flexible and
tailored to the specific task at hand.
- A Strong Grammatical
Foundation: An understanding of grammar is essential if you are aiming
to produce a clear message for your readers. Learning about the building
blocks of sentences – nouns, verbs, adjectives, etc – and how they
should be put together correctly
- Punctuation Problems:
Do you know when to use a comma rather than a semicolon? Does a question
mark go inside or outside the quotation mark? Correct punctuation of
your writing is both important for ease of reading and to help maintain
- Corporate Style: There
are accepted standards and guidelines that govern the presentation of
aspects such as numbers, capitalization, abbreviations and spelling.
These aspects are known collectively as style, and it can vary on the
basis of country, organization or time. This course will teach you how
to adhere to a style that is up-to-date and appropriate for your needs.
- Effectively Use of
Email: Email has revolutionized business communication. In this course
you will learn about the various features that enable you to write, send
and receive effective email.
- Efficient Email
Management: Don't let important messages fall through the cracks of poor
organisation. Learn how to manage your email, so that the benefits are
maximized and the negatives (such as a drain on resources) are
Click here for more information on BCI, or contact your nearest GLO.
GCA Begins Q4
The GCA Team at the official launch earlier this year.
GCA began operations in
March this year, with a vision to empower GAC's employees by providing
them with a platform through which they can achieve personal and
professional excellence. Six months and countless invested man-hours
later, GCA is proudly launching its 9th unique course.
GCA begins Q4 with
operating capacity of 400 unique seats on the GCA LMS, or Learning
Management System, and courses running at full enrolment. “We've
received a very enthusiastic response to GCA, and the feedback has been
extremely encouraging,” said Jan Farnelid, GAC Group Vice President of
Human Resources as well as Chairman GCA Board of Governors. "Allowing
people tools to drive their own careers empowers them and the effects on
motivation are astounding."
A screenshot from the GCA Learning Management System
GCA's focus has been on
using cutting-edge tools and technologies to make the learning process
interesting and convenient. A step in that direction has been the
Learning Management System. The online academy allows for GCA's course
participants to easily access the learning and communication hotspot,
allowing course participants to exchange information, news and views
through chat and discussion forums, use a comprehensive resource
library, keep track of grades, quizzes and assignments, and view
pertinent sources from the web.
milestone for GCA is the graduation of its most recent batch of GLO's,
or GCA Liaison Officers. GLO's are trained to accurately gauge and
assess all training and human resources requirements of their respective
offices, and in concurrence with their managers, nominate the most
suitable people for various courses being offered. Hence, the GLO is
crucial in ensuring the success of GCA. As of today, GCA has 30 GLO's
from 26 different countries. They are the flag bearers of GCA,
communicating effectively the need for targeted training.
"As GCA continues to build
on individual competencies of GAC employees," Jan Farnelid continued,
"we believe GCA and GAC will work strengthen and build a strategic
partnership that will be integral for survival and success of both."
Here's to another quarter of success and growth
Did you know?
GAC first began, not in logistics, or even in shipping, but as a travel bureau.
More about GAC’s fascinating history can be found in IGW– Introduction to GAC World. For more information, click here, or contact your nearest GLO!
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Profile: IGW Facilitator Kylie Grimmer
enjoyed meeting other members of the GAC family from around the world
through the course and feel that I could walk into any office in any of
these locations and instantly have a friend..."
-Kylie, on her experience with the GCA LMS
Kylie and her husband Greg, GM of GAC Turkmenistan.
I come from a mainly administrative background, although one of my
first jobs was working in a hardware store mixing paint and cutting
keys. The other was selling flowers from a roadside cart! After I
completed school I began working in administration and never really left
My family always owned and operated their own businesses, which is
where I ended up for a few years. We sold and installed fibreglass and
concrete swimming pools. There is nothing like working for yourself to
find out that there is no-one else to take responsibility! I left the
family business and joined one of the largest privately owned civil
engineering and construction companies in Australia as a PA. Over the
years this company gave me the opportunity to travel to Papua New
Guinea. Maybe that’s where I was bitten by the travel bug!
Together with my husband, Greg, I have been an expatriate from
Australia for five years and lived in Malaysia and Thailand before
coming to Ashgabat, Turkmenistan, when Greg joined GAC in May 2006.
GCA for me was initially an opportunity to learn more about GAC and
have information I'd be able to share and discuss with colleagues and
clients of my husband. It still provides this avenue but it's now
become a passion! I have recognised one of my personal strengths to be
that of a good listener and guide, helping people find answers and
direction (facilitation) - this led me to begin a course in basic
counselling, which I'm currently undertaking. The opportunity to become
a course facilitator with GCA is another direction, or extension, of
utilising my natural and learnt skills.
So far I've completed GLOL and IGWG with GCA and would relish the
chance of future participation. The Personal and Professional
Development course, in particular, catches my interest. I enjoyed
meeting other members of the GAC family from around the world through
the course and feel that I could walk into any office in any of these
locations and instantly have a friend. GCA offers a great opportunity
to GAC employees to learn in and experience the innovative eLearning
environment. I'm now even considering undertaking further study in the
field of online education.
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Are You the Can-Do Type?
|By Waleed Jameel
My name is Waleed Jameel and I'm a student of the Can-Do philosophy. I
wasn't always a student of this philosophy. Rather, I was once the
student of its antithesis and it took some smart thinking to come to the
right path. As a convert, I can relate to those from both walks of
life, and I'd like to share this unique perspective.
The Can-Do philosophy is simple and very powerful. It differs from
its antithesis (its enemy & opposite) philosophy of "Sorry, it can't
be done/happen," by focusing on the pathways that lead to the desired
results versus the many ways an outcome cannot be achieved. It is a step
up from stating desired outcomes to focusing on ways to reach the
desired outcome. In simpler terms, think of how you react to a
suggestion that seems difficult, and if you're reaction is to
instinctively map out all potential obstacles, then your focus may be
Problem-Centric as well.
While it can be helpful to anticipate obstacles before they arise in the attempt to be prepared, there is a difference between foreseeing future problems and being blinded by them.
Clouding your vision of the end goal with potential pitfalls before
they even occur (if they do at all) will cause you to fail before the
project is even attempted, and in the end, the opportunity to think
creatively to overcome a challenge loses out to safer, run-of-the-mill
Problem-Centric individuals see a forest and focus on chopping down
trees. Can-Do Guys look at all the ways to get through the forest
without ever picking up the chainsaw. A simple test can reveal which
philosophy the people around you subscribe to. Put forth a desired
outcome to your colleague, manager or employees. Naturally, this should
be a realistic and feasible outcome, but let is also be a little
challenging, then sit back and listen to the response.
Here is what may happen:
A Can-Do guy might say-
have to think a little outside the box to get it done on time and within
our means but this can be done! Imagine the end results! Amazing! So,
let's do this thing!
A Problem-Centric guy may scratch his head and say-
tricky...I'm not really sure we can do this right now. Don't get me
wrong, it's a good idea! But how about we wait till we get A, and B.
maybe C, also D taken care of. See, the idea is great but I think you
need to realize that there are many many bugs along the way which will
make it so very difficult, perhaps impossible, for this to go through
successfully. I'm just being realistic here with you...
Having been exposed to the Can-Do philosophy (especially in an office
full of such individuals), it is hard to think of any other way of
doing things. You look at things more analytically, feasibly, and
conclude that everything can be done with the right mindset and
One way to get around the negativity of Problem-Centric thinking,
whether it be your own or your colleagues', is to phrase questions that
beg solutions: "I think X is a great idea, but it may be a little work.
What would need to happen for X to occur?"
The Can Do guy doesn't always get through every challenge, but he
does search for solutions and in the process, possibly discovers whole
new ways of achieving an objective, or updating the objective itself
with a better purpose. The important thing is how the Can-Do guy
approaches the challenge. He sees possibilities where others would see
dead-ends. And that is the difference that makes THE difference.
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